About LM Info
LM Info is a UK editorial site focused on the regulation of licensed betting operators. Our angle is the driest editorial in the sector: we start from the licensing framework and work outward to product, rather than starting from marketing and working backwards.
What we cover
LM Info publishes regulatory-analyst commentary on the UK betting sector under the Gambling Act 2005 and the Commission licence conditions and codes of practice. Our editorial coverage sits at the intersection of statute, licence conditions, dispute resolution outcomes, and operator practice. We do not publish operator promotional content, we do not link to operator brand websites, and we do not receive payment from any operator for placement.
Editorial standards
Every editorial piece is authored under a named byline. Every citation is to primary regulatory material, whether that is the Act itself, a Commission licence condition, a public enforcement statement, or an ADR ruling. Where we mention a licensed operator by name, the mention is descriptive rather than commercial. If our practice on affiliate commercial relationships changes in future, the change will be disclosed on this About page and in the site footer.
Our analyst
Fiona Blackwell leads our regulatory editorial and has tracked UK gambling law and Commission licence conditions since 2017. She has covered the 2023 White Paper reforms in detail, the affordability check consultation and pilots, and the practical implementation of licence condition 3.5.5 across the remote sector. Her background is in regulatory analysis and public policy research, and she reads primary source material rather than working from operator or trade press summaries.
Editorial independence
Editorial decisions on this site are made by the editorial team without operator influence. We do not accept payment for coverage, we do not vary our compliance framework at operator request, and we publish enforcement outcomes without regard to the operator marketing relationships with the wider affiliate sector. Editorial independence is the precondition for any credible regulatory coverage, and we treat it as non-negotiable.
How we work
Every money page on this site carries a named byline, a compliance strip that includes the 18+ marker and the T&Cs qualifier, a table of contents linked to the on-page section anchors, and an authorial voice that reflects the seriousness of the regulatory subject matter. Our pieces are longer than the sector norm because the regulatory framework is layered and technical, and a superficial treatment does not do it justice.
Reader feedback
We welcome corrections and factual challenges. Where a reader identifies a factual error in our editorial, we investigate promptly and republish with a change note attached. Contact details are set out on the Contact page. Please note that we do not provide personal gambling advice, we do not adjudicate individual disputes with operators, and we do not have privileged access to the Commission non-public case files. For dispute resolution, contact IBAS through its official channel; for regulatory concerns, contact the Commission through its published contact channel.
Responsible publishing
LM Info is not a promotional site. We do not run bonus banners, we do not host operator-branded creative, and we do not chase engagement through sensationalist headlines. Our reader is a person who wants to understand the regulatory framework and to hold it in mind whilst comparing operators. Editorial content on this site is written for that reader.
Sector context
The UK gambling regulatory framework has evolved substantially since the Gambling Act 2005 came into force, and the pace of change accelerated with the 2023 White Paper. Editorial coverage of the sector in 2026 has to account for a regulator whose licence conditions and codes of practice are amended several times a year, an ongoing consultation programme on affordability and product design, and a marketplace of licensed operators that itself continues to consolidate through corporate transactions. Our editorial approach is designed to track those changes quarter by quarter rather than treat the framework as static.
We are conscious that editorial commentary on gambling can slide into either promotional writing or moralising if the author is not careful. Neither extreme serves the reader. Promotional writing treats regulation as an obstacle to be minimised; moralising treats every licensed operator as suspect regardless of compliance performance. Our approach is neither. We treat regulation as the substantive framework it is and report on operator performance against that framework without commercial or moral filter.
Compliance signals
18+ Content is for readers aged eighteen and over. T&Cs apply to any operator offer mentioned in editorial. Please gamble responsibly and consult the responsible gambling page for support routes.